Our coffee marketing strategy communicates an origin brand message to our members. We work with them, perform public relations activities, organize field events and missions or area coffee festivals.
Further more we go through the coffee quality assessment and grade coffee samples for quality and taste, evaluate and approve samples for purchase and we do this for long term basis to ensure consistency
We develop or evaluate coffee blending practices and sourcing for product mix (origins, blend compositions, component substitutions, coffee for flavoring, certified coffees), as well as, manufacturing procedures related to pre- and post-roast blending
Learn more about the global market for coffee and how to reach it better. Analysis of public and private industry stakeholders, position, financial performance, market share and outlook
Branding plays a crucial role for coffee producers and coffee origin countries to develop trust among coffee buyers and raise premiums. NAFAU helps SMEs to communicate brand values authentically to buyer audiences
our custom market analysis reports show coffee trends, consumption data and other indicators to identify or evaluate opportunities for trade. Producer analysis reports evaluating production quantities, quality, export markets for trade, and other requested factors
Sustainability standards and certifications, evaluating certification options and guidance to following program criteria for certification brand marks including Utz/Rainforest Alliance, Fair Trade (US and International), certified organic, Kosher and more
Business and brand consulting all types of coffee businesses and qualities of coffee. Advice on producer and commercial strategy for commodity exchange grades through high-value specialty coffee. No bean is left behind
Our association organizes objective and credible regional specialty coffee cupping festivals, with optional price discovery and coffee auction events for regional trade with coffee buyers